Latina plus model makes history in the fashion world

(Courtesy: Photography Daniel Baute)

Jennifer Barreto-Leyva the very first Latina plus model worldwide breaks a record in the fashion world, as being the star of the recent campaign of Nylon Plus.

Nylon Plus always focused on “average” sizes got the message of diversity and decided to start selling plus sizes. For their re-launch they took it to the next level, using plus size influencers from Venezuela, but what they didn´t know is the huge step they were about to take. For the very first time, not only in Latinamerica, but worldwide, a Latina plus model having Jennifer size and features was the star of a campaign. This is a big deal for the fashion world.

Mayllelin Materán CEO Nylon Plus confess that she produced this campaign without imagining the big hit and record she was about to break. Not upon intended at all.  The Nylon girl is a chic and bold girl and Jennifer represents exactly all of that.

Jennifer says is thrilled and still can´t believe this happens to her. “I´ve been refused to have magazine covers, fashion editorials and commercials not only for my size but for my features. In United States and Europe is absolutely normal to see girls with my type of beauty being the star of campaigns or on the cover of magazines. Is pretty curious how we celebrate everything and everyone but our own people as Latinos”

Nylon Plus meanwhile is getting ready to shoot the 2017 campaign and Jennifer´s spot is already safe for her. “Our clients love Jen´s sassiness and elegance, she helped us to uplift our clients selfsteem, she is a must when you need to talk about diversity” says Mayllelin Materan CEO of Nylon Plus.

This is a major step in Latinamerica where in best case scenario 1% of stores sell plus sizes, where no store or campaign at all uses models with uncommon features. Latinamerica has the second place worldwide on aspectism cases according to recent studies. Latinos are considered the second race with the lowest selfsteem. The lack of diversity is pretty much the responsible of this.